Daily Archives: August 10, 2008

The United States of… Polo?

Was anyone else more than a little dismayed to see the US Olympic team come marching out for the opening ceremonies with huge Polo logos on their chests?!? In case you didn’t see it, check here for a number of pics of the outfits and their huge Polo logo. Nice message to send there USOC and Ralph Lauren (but I suppose it would be what the world expects of us… a big ass corporate logo). And USOC, why highlight a designer that needs no additional help. If you want someone already ungodly famous recruit Tom Ford for goodness sake. If not, how about supporting the designers behind such great semi-new American labels as Modern Amusement or Band of Outsiders (or tons of others which are noticeably not obsessed with their own logos). As for you Ralph Lauren, there is a time and a place for your giant polo insignia, junior high and high school. Get over yourself!

UPDATE: It looks like it wasn’t just me that was outraged. The author raises a good point, did Ralph pay the athletes to become walking billboards?